5 Reasons Social Media is Important for SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to benefit from it. This is especially true to consider if you’re planning to invest in SEO. While the benefits of social media may not seem immediately obvious, they are crucial to SEO help. From the myriad of reasons why you should consider the use of social media in your strategy for online, here are 5 reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. When people tweet, like or comment on the content, this is called a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithm deems high-quality. If a piece of content is receiving lots of social shares the content can be identified.

2) Link Building

It’s long gone of soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way to create quality content that is worthy of linking. How do you get in touch with websites willing to link to your site if they are not directly approached as an “unnatural” link building method? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to link to it, should it be worth linking to. These people may also promote your content to their friends which increases the power of your content.

3) Content Amplification

You can write all the top-quality content you like however, it will not get significant traction without the aid of amplification. Sure, email marketing is an effective way to boost content, but it will only reach those in your marketing database. Social media enables you to connect with new audiences through your content. If you share your content, your following will also be able to share it with their followers if they find it useful. This will allow them to share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, Www.comptine.biz/modules.php?name=Your_Account&op=userinfo&username=ThaliaLitt and brand awareness, all of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content social media also aids in create brand awareness. This is what Google refers to as co-citation. Building these co-citations using social media can boost the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media profiles since a while, which means they now appear in results pages for search engines. This allows your brand to be displayed in search results for branded queries that are not exclusive to your site. But there’s more than that. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher on search. That was only temporary for a couple of months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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